ViewPoint TMS constantly evolves to help shippers route freight more efficiently, and this time, it comes with a fresh branding makeover. Introducing the new ViewPoint logo.
The New Logo: ViewPoint
About ViewPoint Transportation Management System
ViewPoint is an in-house, TLI-built TMS that combines industry-leading technology and integrations into a single, streamlined platform, centralizing all shipping operations and reporting for a company. It also enables different departments to access the specific tools they need to make their jobs easier.
ViewPoint TMS merges a user-friendly design with advanced technology, delivering powerful tools for a range of users. With an easy-to-use interface, users can streamline tasks from booking and tracking shipments to generating freight quotes. All while harnessing the latest shipping technology to improve cost efficiency and operational productivity.
Behind the New Logo
TLI’s family of companies and products share logo elements that reflect TLI’s history. Here’s a quick overview of each element in the ViewPoint Logo:
Rocketship
The rocket icon reflects the original system, where users click it to book a shipment. This symbol shows our commitment to speed, reliability, and efficient service. Just as a rocket launches with purpose, we move shipments with urgency, ensuring they reach their destination in the best way possible. It emphasizes our focus on streamlined processes and rapid response, giving shippers confidence that we meet their needs effectively.
Ellipses
This element symbolizes the transparency and visibility TLI brings to every shipment and transportation process. It reflects our commitment to providing shippers with insights into each stage of their freight’s journey—from booking to delivery. Through detailed tracking, reporting, and cost visibility, TLI empowers shippers to make informed decisions, enhancing both efficiency and trust in our logistics solutions.
The Swoosh
The swoosh, a classic TLI element, represents the complete journey of a shipment. Just as TLI supports each stage, our system supports shippers from booking to final delivery to after delivery support. The swoosh embodies our commitment to being a full-service solution for shippers, reinforcing TLI’s dedication to managing every step with precision and reliability.
About Translogistics, Inc (TLI)
Translogistics, Inc (TLI) has been providing expert transportation solutions for over 30 years. TLI offers a full range of 3PL services, including LTL and FTL freight brokerage, advanced freight claims management, shipment invoice audits, carrier sourcing through Transportation RFPs, and state-of-the-art Transportation Management System (TMS) technology. By partnering with TLI, companies can streamline their freight operations, compare carrier rates, and scale their businesses with ease.